Interview Dominique Munier, General Manager, TROC.COM (TROC DE L'ILE)

Without abandoning its fundamentals, Troc.Com needs to reinvent itself. The future of the company lies in multi-channel sales.

Does a thirty-year-old company like Troc.Com have what it takes to stand up to the ever-growing competition from the Internet in the second-hand market? The Web shouldn't be something you fight against, but...

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