Franchise sector regains dynamism after crisis
Franchising in France is proving its resilience in the face of economic challenges. Following a 5% decline in 2010, the sector's turnover grew by 7.7% in 2021 compared to 2020 and 1.2% compared to 2019, reaching €68.8 billion. The French Franchise Federation (FFF) emphasizes that the current weight of franchising is higher than before the crisis.
Expansion of points of sale and franchise networks
In 2021, there were 79,134 franchised points of sale, an increase of 1.4% compared to 2020 and 1.2% compared to 2019. The 1,965 partner networks listed generated 795,441 direct and indirect jobs, an increase of 15.4% compared to 2020 and 2% compared to 2019.
The growth indicators for franchised outlets and overall turnover demonstrate the strength of its assets, such as support, autonomy and risk management.
Key franchise sectors in France
According to the FFF, food and household equipment sales increased by 0.3% and 14.2% respectively compared to 2019. However, personal equipment, the 5th largest sector of franchise trade, showed a decline of 8% over the same period, with a turnover of 5.4 billion euros.
Fashion remains the most fragmented sector, with 360 franchised stores, despite a 5% decrease compared to 2019. Food, with 219 stores (+9% compared to 2019), and fast food, with 210 stores (-8%), follow. In terms of the number of stores, food dominates with 15,162 points of sale (-2.1% compared to 2019), while personal equipment comes in second with 9,197 stores (-5.7% compared to 2019).
Franchise Expo Paris 2023: a resounding success and a promising outcome
Franchise Expo Paris 2023 recently closed its doors, posting a very positive outcome. With 30,454 attendees, this edition saw a 25% increase in attendance compared to the previous edition in 2022. The show's redesigned and modernized format helped strengthen the appeal of the franchise model in the entrepreneurial world. The show brought together 573 exhibitors and allowed entrepreneurs to discover innovative concepts and meet key players in the franchise industry. With 90 sectors of activity represented and a strong international presence, Franchise Expo Paris 2023 confirms the dynamism and vitality of the franchise sector.
In short, the franchise industry in France is demonstrating its resilience and growth potential, with rising revenues and a growing number of franchised outlets. Key franchise sectors, such as food, home furnishings, and fashion, continue to grow and adapt to market developments. The 2023 edition of Franchise Expo Paris was a resounding success, demonstrating the attractiveness and vitality of the franchise model in France. With a positive outcome and a modernized format, the show is already preparing for its 2024 edition, which promises to be even richer in opportunities and innovations for entrepreneurs and franchise stakeholders.