Franchise sector regains momentum after the crisis
Franchising in France is proving its resilience in the face of economic challenges. Following a 5% decline in 2010, the sector's sales have grown by 7.7% in 2021 compared with 2020, and by 1.2% compared with 2019, reaching 68.8 billion euros. The French Franchise Federation (FFF) points out that the current weight of franchising is greater than before the crisis.
Expanding sales outlets and franchise networks
In 2021, there will be 79,134 franchised outlets, up 1.4% on 2020 and 1.2% on 2019. The 1,965 partner networks listed generate 795,441 direct and indirect jobs, up 15.4% on 2020 and 2% on 2019.
Growth indicators for franchised outlets and overall sales testify to the strength of the company's strengths, such as support, autonomy and risk control.
Key franchising sectors in France
According to the FFF, food and household goods sales are up 0.3% and 14.2% respectively on 2019. However, personal goods, the 5th largest franchise sector, posted an 8% decline over the same period, with sales of 5.4 billion euros.
Fashion remains the most fragmented sector, with 360 franchised brands, despite a 5% decrease on 2019. Food, with 219 chains (+9% on 2019), and fast food, with 210 chains (-8%), follow. In terms of store numbers, food dominates with 15,162 outlets (-2.1% on 2019), while personal goods come in second with 9,197 stores (-5.7% on 2019).
Franchise Expo Paris 2023: a resounding success and a promising balance sheet
Franchise Expo Paris 2023 recently closed its doors, with very positive results. With 30,454 participants, attendance was up 25% on the previous edition in 2022. The redesigned and modernized format of the show helped to reinforce the appeal of the franchise model in the business world. The show brought together 573 exhibitors, enabling entrepreneurs to discover innovative concepts and meet the key players in franchising. With 90 business sectors represented and a strong international presence, Franchise Expo Paris 2023 confirmed the dynamism and vitality of the franchising sector.
All in all, franchising in France is demonstrating its resilience and growth potential, with rising sales and a growing number of franchised outlets. Key franchising sectors, such as food, home furnishings and fashion, continue to develop and adapt to market trends. The 2023 edition of Franchise Expo Paris was a resounding success, testifying to the attractiveness and vitality of the franchising model in France. With a positive balance sheet and a modernized format, the show is already gearing up for its 2024 edition, which promises to be even richer in opportunities and innovations for entrepreneurs and franchise players.
