SOURCE: Actualites Franchise-Magazine.com, Published on July 3, 2013 by Cyril André
"Rather than e-commerce sites, our real competitors remain traditional networks, such as dealerships."
"In the current economic climate, what is Speedy's pricing strategy? Is it dependent on e-commerce sites? First of all, it should be noted that franchising is undoubtedly one of the best ways to grow in times of crisis. In terms of pricing, the goal is not to be below the market but to be at the heart of it. Around 2008, Speedy, like others, moved towards a low-price policy. The internet, which has completely revolutionized our business, has been our benchmark. Of course, Speedy now has to run promotional campaigns, but these must maintain the necessary margin for our operators. Franchisees in a network need a certain margin to keep their businesses alive..."
To read more: http: //www.franchise-magazine.com/actualite/entretiens/rene-prevost-directeur-general-de-la-franchise-441.html
To find out more about Speedy: http: //www.speedy.fr/