The two healthy eating brands of the EK France cooperative are outperforming their respective markets and are recruiting new members.
After an “exceptional” end to 2015, the EK France cooperative ’s networks once again outperformed in the first quarter. In a kitchenware market estimated at +2%, Culinarion saw its turnover increase by 12%, at constant scope; in a tableware-decoration market at 1.5%, Ambiance & Styles saw its turnover grow by 10%.
The results, in particular, of the strategic directions taken since January, highlight the network's leadership. EK France has been busy in recent months: new store concept for Culinarion , new commercial animation plan, hiring of a community manager to bring the brands to life online, development of mobile applications and launch of the own brand Chefs & Co (knives and cooking), among others.
Culinarion , which runs 27 stores in the country, and Ambiance & Styles , which brings together 95, including one which is opening these days in Nîmes, continue, encouraged by these results, to recruit new members .
Article published on May 27, 2016 on the Franchise Magazine website