The EK France cooperative's two food brands are outperforming their respective markets and recruiting new members.
After an "exceptional" end to 2015 "exceptional", the networks of the EK France cooperative once again outperformed in the first quarter. In akitchenware market estimated at +2%, Culinarion sales were up 12% on a like-for-like basis, in a tableware/decor market that was down 1.5%, Ambiance & Styles saw its sales grow by 10%.
The result, in particular, of the strategic orientations taken since January, stresses the head of the networks. EK France has been busy in recent months, with a new store concept for Culinariona new sales promotion plan, the hiring of a community manager to bring the brands to life online, the development of mobile applications and the launch of its own Chefs & Co brand (knives and cooking), among others.
Culinarionwith 27 stores in France, and Ambiance & Styleswhich federates 95 of them, including one opening recently in Nîmes, continue to recruit new cooperators, encouraged by these results.
Article published on May 27, 2016 on Franchise Magazine
