Representing less than 10% of French retail trade in the 1960s, retail groups now account for 30%. From their beginnings as central purchasing bodies, these groups have now become networks of brands, bringing modernity and competitiveness to thousands of independent entrepreneurs.
Cooperative and associated retailing is resisting the crisis! Managing and benchmarking sales outlets is the key to maintaining this trend. However, pooling everything that can be pooled, while preserving the independence of each outlet, is no easy task in terms of management.
Key figures for Co-operative & Associated Commerce 2022:
- 176.5 billion euros sales incl. VAT
- 8.3% growth The cooperative and associated trade comprises 32,286 independent entrepreneurs, members of more than 100 groups and 180 national banners.
- Number of member outlets: 50,681
- 3-year survival rate: 95%.
Synergee and Cooperative & Associated Commerce
Since its creation in 1994, Synergee has been advising and supporting associated trade networks. Mr.Bricolage, an early customer, uses the Synergee solution to manage its network.
Synergee enables efficient network management: consolidation of network data, comparable analysis by panel (regions, concept, location, equipment, floor space, etc.). The software is tailored to the needs of independent retailers operating under a single banner. That's why we're the industry leader today.
Synergee Chairman Laurent Dubernais has been an entrepreneur since the age of 26, and has been involved in network management for over 20 years. He is a partner of the Fédération des enseignes du Commerce Associé.
Synergee offers management software for cooperative and associated businesses:
Productivity gains: fewer non-value-added collection tasks, industrialization of processes (auditing, purchasing, data sharing).
Lower failure rate: Better quality of support, Anticipation of problems, Better quality of information.
Increased brand appeal: accelerated conversion rate, retention rate.
Reduced investment : Information sharing, rapid implementation, simple integration into your IS.
SUPPORT
Synergee's Customer Relations Center(CRC) is part of a long-term relationship of trust with customers, and a policy of continuous improvement in service quality.
The aim is to cultivate a close relationship with customers to enhance dialogue, be proactive in meeting their needs and ensure operational efficiency.
Made up offunctional and technicalexperts, Synergee's Customer Relations Center is responsible for :
- Production: technical advice, processing of files, handling of tables outsourced by customers, on-demand reporting and monitoring of interfaced flows.
- Training: responding to technical requests from trainers and chartered accountants.
- Monitoring customer sales networks: studies of customer connection statistics, satisfaction surveys, detection of new needs, etc.
