Source Mathieu Bahuet - Franchise Magazine
The Synalia jewelry and watchmaking chain returns to the small screen with a new advertising campaign.
Julien d'Orcel is back in the news. The jewelry and watchmaking chain made its return to television on February 8 with a first spot broadcast on TF1, at 8:50 pm. The seven-second spot features "an emblematic piece of jewelry from the collection, in a kaleidoscopic graphic universe, all set to an original swing-electro composition", explains Toy, the new communications agency for the Synalia cooperative (430 outlets under the Julien d'Orcel, La La Maison and Julien d'Orcel banners). Julien d'Orcel, La Guilde des Orfèvres, Heure et Montres, Mégalithes and Ozencia).
Launched just before the strategic Valentine's Day period, the media plan will be followed by two other highlights, Mother's Day and Christmas. An opportunity for Julien d'Orcel to "pre-empt a new communication territory": for the brand, "the raison d'être of a jeweler is not to sell jewelry; it's to make each piece of jewelry a gesture of love".
Thirty years old (the chain was founded in 1981), Julien d'Orcel today comprises 170 stores operated by independent jewelers who are members of the cooperative, with total sales of 93.7 million euros.
Find out more:
http://www.franchise-magazine.com/actualite/breves/julien-d-orcel-soigne-sa-communication-8902.html
