Want to drive traffic to your store?
To continue attracting new customers and complementing e-commerce, the point of sale must become a place where people feel good, a place where they don't just come to buy, but also to discover, meet, test and learn how to do things. More than just a place, the store must become an experience that gives pleasure and makes customers happy before and after the act of buying. In this context, any shop should, with a little imagination, take advantage of the strong DIY* trend to find its own "do it yourself" concept, and thus guarantee its customers a gratifying experience and the satisfaction of being able to say: "I did it!
* do it yourself
PROGRAM
During this morning session, Sandrine and Albane from HobbyStreet will answer these questions:
What is DIY?
- Why the DIY craze?
- Changing customers and new expectations
- Market and opportunities
What are the store's strengths in generating traffic through DIY?
- Know-how
- The space
- Sales people
How is DIY a great way to generate traffic... and more?
Traffic, awareness, trust, experience and differentiation.
Create my own DIY concept:
Examples of workshops by sector
What if the store of tomorrow became a real place to live?
Examples of successful stores and concepts
PRACTICAL INFORMATION
Time: 9am-11am
Venue: BPI Excellence offices
8 boulevard Haussman
75009 PARIS
To contact HobbyStreet: contact@hobbystreet.fr
Places are limited.
