GEOMARKETING DAY
MARCH 27, 2014 (8:30am to 5pm)
Paris Victoire Conference Center
52 rue de la Victoire 75009 Paris
Free registration
INVITATION:
AGT, partner of Asterop, invites you to share and dialogue with specialists in the development of retail and service networks.
2pm - Take part in the workshop "From market research to sales analysis, essential BI tools".
- Laurent Dubernais, CEO of AGT, will present "How BI solutions can provide a simple solution for retail networks, from the opening of the outlet to day-to-day operations".
Hear from IMMO Mousquetaires and CERP Rouen
Geomarketing Day will shed light on the complementary nature of geomarketing and omnichannel.
Two major players in their sector will be on hand to share their experiences with you:
- Franck Proux, Development Director at IMMO Mousquetaires, will look back on 10 years of using geomarketing solutions, from market research to development planning
- Amélie Lapoule, Marketing Manager at CERP Rouen, will talk about the implementation of geomarketing solutions in the field of pharmacist services.
Take part in the debates on: "How to meet the challenges of omnichannel?"
- Olivier Laborne has been working in the digital sector since 1998, and has worked with some of the biggest names in retail, including Intermarché, Morgan and Carrefour. He will be taking part in a plenary session on the theme of "Omnichannel: a corporate project".
- Christophe Bezes, expert in multi-channel and cross-channel, professor and founder of Click M Brick, will lead the workshop "Mieux appréhender le comportement du consommateur face au multicanal", from 3:00 pm to 3:45 pm.
We invite you to consult the program:
http://www.asterop.com/fr/Societe/Actualite/Journee_du_Geomarketing_programme.html
To register, please send your full name, company and telephone number to: c.genteuil@agt-groupe.com
Christie Genteuil-Boisel
Mail: cgenteuil@agt-groupe.com
Tel : 01 83 62 32 50
