Colombes, May 21, 2013. Asterop, a specialist in business intelligence geomarketing, and AGT, a leader in management, animation and decision-making solutions for retail networks, announce the signature of a strategic partnership. This agreement will enable both parties to offer a global decision-making solution combining predictive analysis, business management and financial orientation, enriched by a cartographic analysis dimension. The ultimate aim of this new partnership is to develop a complete range of solutions.
The two companies are now able to support networks in their development by working on :
- Diagnosis of the distribution network and definition of the target layout
- Monitoring a portfolio of entrepreneurs capable of carrying out projects
- Building the associated business plans
- Implementation of a predictive business model for selected projects
AGT and Asterop will also be offering solutions dedicated to network management and control:
- Business management (analysis of sales, margins, inventory, product mix, basket, performance indicators)
- Financial management (profitability, cash flow forecasts)
- Monitoring and benchmarking competitor outlets
- The design of a predictive business management model, including financial, market, competitive and business data, all available locally thanks to the synergy of AGT and Asterop expertise.
"AGT strives every day to bring greater value and productivity to its customers. This partnership with Asterop is part of this approach, and the perfect complementarity of our offers will enable our customers to master the complex chain of network management", says Laurent Dubernais, Chairman and CEO of AGT.
Gérard Dahan, Chairman and CEO of Asterop, is equally enthusiastic: "Since its creation, Asterop has specialized in solutions dedicated to optimizing sales networks, while AGT has established itself as one of the leading publishers of commercial and financial management and benchmarking software for the same players. The perfect knowledge of sales networks acquired by our companies will be a major asset in proposing a high value-added global offer".
About AGT
AGT contributes to the development of over 50 chains, including Midas, Intersport, ORPI, Mr Bricolage, Casino Proximité, Thomas Cook Voyage and Best Western, representing a total of 16,000 points of sale. Thanks to its collaborative approach, AGT provides a genuine competitive advantage at an attractive acquisition cost, and boosts network performance. A leader in its market, AGT is expanding internationally with its new multilingual, multi-format version.
For further information: http: //www.agt-retail.com
About Asterop(www.asterop.com)
Asterop, leader in decision-making geomarketing, provides its customers with solutions dedicated to strategic corporate marketing. The company develops and markets technology that enables solutions to be implemented in expert mode (desktop tool) or consulted online (SaaS mode). Its expertise is built around three pillars: data, software and methodology. This complementary approach enables us to respond autonomously to business issues ranging from the simplest to the most complex, by offering solutions that reflect market realities.
Asterop's decision-support, operational and strategic applications help to clarify the strategies of all players in the retail, distribution, industrial, media, banking/insurance, consumer and public sectors.
| Press contacts : AGT
Christie Genteuil-Boisel Press Relations 06.63.16.35.21
ASTEROP Maïlys Levasseur Marketing and Communications Manager 01.56.62.25.18
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