Article published by Olivia Leroux, May 23 in franchise-magazine.com
Six months after presenting its in-store interactive kiosk project, materials retailer BIGMAT presents its ambitious new digital strategy.
Six months ago, BigMat unveiled a new store concept. A sustainable, modular and, above all, connected point-of-sale model based around an interactive terminal at the heart of the store, available to customers. Today, the materials retailer presents its entire digital strategy. And it proves that it is well on the way to tomorrow's business.
The first aspect of this strategy: significant improvements have been made to the Bi, the famous digital service and information terminal (database, technical data sheets, explanatory videos, consultation and printing of quotations, work in progress...) designed to be installed in all stores. " In particular, we have reworked the ergonomics and design of the Bi, and emphasized the mobility (on tablet, smartphone, etc.) of its applications" , explains Vincent Chauvelin, director of the digital store.
"We're currently developing an extensive training program for sales staff on all its features and how to use it," adds the manager. BigMat plans to start deploying these kiosks in September, with the aim of having 100 installed by the end of the year.
The second component of the company's digital strategy is the forthcoming launch of a new corporate website, as well as 110 websites representing each of the members of its network, and 340 others for each of its stores. "A galaxy of some 450 websites in all. This means we can adapt our message at every level," says Joël Armary, Chairman of the cooperative group. And to further improve the "quality of the relationship between the brand and its customers".
Find out more:
http://www.bigmat.fr/
