In a home furnishings sector that's set to enjoy good momentum in 2019, it's the kitchen and bedding worlds that are once again doing best. In these markets, here are a few brands that you might not think of when you want to set up a franchise. And wrongly so!
The furniture sector is set for growth this year. Over the first 10 months of the year, sales were up 3.7% (source: IPEA). This growth is once again being driven by the kitchen and bedding sectors. Sales of kitchen furniture are expected to top 2.8 billion euros by the end of the year, with growth between +5 and +7%. And in this segment, kitchen specialists have recorded double-digit growth every month in 2019. According to the IPEA, the kitchen sector should continue to perform well in 2020. Bedding also shines, with growth forecasts of between +2 and +4% and sales expected to exceed 1.6 billion euros. Here again, bedding specialists are performing very well.
Two growth sectors for franchising
Double-digit growth, growing market share... Kitchen and bedding specialists are a sure bet for franchising in the home furnishings sector. But which brands should you choose? Alongside the market leaders, a number of other networks are developing and are well worth a closer look.
- Personal contribution: €25,000
- Total investment: €75,000
- Two-year sales: 480,000 euros
With two production sites in Haute-Savoie and Brittany, the Cuisines Morel network is ideally organized for rapid delivery to all its customers. The brand, which controls the design, manufacture and distribution of its products, is present in 150 sales outlets throughout France, as well as in Switzerland and Belgium.
Launched as a network in 2005, the brand comprises 6 branches and 45 franchises.
- Personal contribution: 50,000 euros
- Total investment: €150,000
- Two-year sales: One million, depending on location and zone
Positioned in a high-end segment, noblessa Cuisines nonetheless offers excellent value for money. Founded in 2015 and launched as a network two years later, the brand currently boasts 11 locations. Manufactured in East Westphalia, the cradle of the kitchen industry, in Germany's most modern production workshops, noblessa kitchens are subject to very precise specifications.
- Personal contribution: 15,000 euros
- Total investment: 85,000 euros
- Two-year sales: 300,000 euros
A particularly original concept in the kitchen sector, Cuisines Venidom uses a store truck to present turnkey solutions to its customers. Founded in 2011, the company currently has six franchises. The network was awarded second place in the "Révélations de la Franchise 2019" awards, and in April it won the "Trophées du SADECC 2019-2020" in the "Distribution Concept" category. Finally, the company received the "Commercial Innovation" award from "Stars & Métiers" Dordogne.
- Personal contribution: 80,000 euros
- Total investment: 300,000 euros
- Two-year sales: 600,000 euros
The fast-growing mon lit et moi franchise has the advantage of being backed by the Conforama Group, France's leading bedding retailer. Since 2009, mon lit et moi has been the Conforama Group's premium bedding brand, with 20 points of sale. The company designs its own collections, published under the mon lit et moi Paris brand.
Source: Franchise Observatory
