Published on September 17, 2013, by Cyril André, Franchise-magazine.com
The materials retailer inaugurates a new point-of-sale concept featuring a drive. Customers, building and civil engineering professionals, have direct access to the materials stock.
The drive-thru concept is no longer confined to fast food outlets and hypermarkets. BigMatis also adopting this practice. The specialist materials retailer and the Balitrand group, a major player in the distribution of building products to professionals in the Provence-Alpes-Côte d'Azur region, have jointly inaugurated a new point of sale equipped with a drive-in. The drive-in, which includes an outside checkout, gives customers in the building trade direct access to the materials stock. They can either load their materials themselves or ask for help. " This new point of sale, featuring a significant innovation in the world of materials distribution, is perfectly in line with the company's repositioning, which places customer relations at the heart of its strategy ", emphasizes Joël Armary, Chairman of Bigmat Bigmat...
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http://www.franchise-magazine.com/actualite/breves/bigmat-s-essaye-au-drive-7784.html
