Article by Olivia Leroux published in Franchise-Magazine.com on May 12, 2014
With 280 stores in France and some 50 exclusive outlets abroad, Mobalpa is looking to accelerate its international expansion. The company's first English franchise opens this month in London. Others will follow, not only in the UK.
"Our export strategy is very clear, with four priority countries: the UK, Belgium, Sweden and Norway. We chose them because local manufacturers are relatively weak in these countries, and because we have tested them ourselves", explains Laurent Marguerettaz, network sales manager for Groupe Fournier.
Mobalpa franchise networks are due to open in these target areas in the near future. At the same time, the kitchen manufacturer continues to make inroads in Asia. Internationalizing our brand means finding new sources of growth," insists Laurent Marguerettaz.
For more information: http://www.franchise-magazine.com/actualite/breves/des-franchises-a-l-etranger-pour-mobalpa-8320.html
