The Fournier Group's premium brand (Mobalpa, SoCoo'c) has revamped its visual identity
and its store concept to further assert its premium positioning.
Created in 1938 and owned by the Fournier group (Mobalpa, SoCoo'c), a specialist in "haute facture made-to-measure", fine materials, meticulous finishing and a certain French aesthetic, Perene has just unveiled a new visual identity and store concept, designed to further strengthen its premium positioning.
The brand with 120 exclusive dealerships in France, Switzerland and the Benelux countries has adopted a new baseline: Agencements d'intérieurs (instead of Cuisine - Bain - Rangement ). And a new advertising slogan: Beauty as a source of inspiration (instead of Chaque cuisine a son histoire untilnow). The logo, meanwhile, has been slightly reworked to gain a "better visual foundation".
Visit store concept is also evolving, to offer
the customer a more open atmosphere premium luxurymore in line with the brand's price positioning (€16,500 average basket), "a great sales tool for dealers, who can display their own passions and offer something to talk about with the customer".notes the press release.
All supported by collections of kitchens, bathrooms and storage more contemporary and designer.
Perene plans to open around 15 stores with the new concept in 2016, in the heart of towns with populations of over 100,000. The company is looking for prospective franchisees with a minimum personal contribution of €30,000 . In 2014, the brand generated network sales of €82 million, averaging €680,000 per outlet.
Article published on November 4, 2015 by Olivia Leroux - Franchise Magazine
