Do you want to create in-store traffic?
In order to continue to attract new customers and enhance its value in a way that complements e-commerce, the point of sale must become a space where people feel good, a space where they come not only to buy but also to discover, meet, test, meet or even learn how to do things. More than a place, the store must become an experience that pleases and makes its customers happy before and after the act of purchase. In this context, any business should, with a little imagination, take advantage of the strong DIY* trend to find its own "do it yourself" concept, and thus guarantee its customers a rewarding experience and the satisfaction of being able to say: "I did it!"
* do it yourself
The PROGRAM
During this morning, Sandrine and Albane from HobbyStreet will answer these questions:
What is “DIY”?
– Why the DIY craze?
– Changing customers and new expectations
– Market and opportunities
What are the store’s advantages for creating traffic through “DIY”?
– The know-how
– Space
– The sellers
How is DIY a great solution for generating traffic… and more?
Traffic, awareness, trust, experience and differentiation.
Create my own DIY concept:
Examples of workshops by sector of activity
What if the store of tomorrow became a real living space?
Examples of successful stores and concepts
PRACTICAL INFORMATION
Time: 9am-11am
Location: BPI Excellence premises
8 boulevard Haussman
75009 PARIS
To contact HobbyStreet : contact@hobbystreet.fr
The number of places is limited.
