SOURCE: Actualites Franchise-Magazine.com, Published on July 3, 2013 by Cyril André
"Rather than e-commerce sites, our real competitors remain traditional networks, such as dealerships."
"In the current economic climate, what is Speedy's pricing strategy? Is it dependent on e-commerce sites? Let's start by stressing that franchising is undoubtedly one of the best development methods in times of crisis. In terms of pricing, the aim is not to undercut the market, but to be at the heart of it. Around 2008, Speedy, like the others, moved towards a low-price policy. The Internet, which has completely revolutionized our business, has been our benchmark. It's true that Speedy now has to run promotional operations, but these maintain the margins our operators need. Franchisees in a network need a certain margin to support their business..."
To read more: http: //www.franchise-magazine.com/actualite/entretiens/rene-prevost-directeur-general-de-la-franchise-441.html
To find out more about Speedy: http: //www.speedy.fr/
