"Exporting your concept through master-franchising
Master-franchise agreements are a remarkable tool enabling many brands to expand internationally.
| During this webinar, two members of the Fédération Française de la Franchise's College of Experts will answer the following questions: Why and how to develop a master-franchise, particularly abroad? How to structure a master-franchise network? Why and how to draw up a solid contract? What are the essential clauses of the contract? Are there alternatives to master-franchising for expanding abroad? What tools should you use? How can you bring value to your master-franchisees ? How can you maintain control over your business? How can you anticipate failures on the part of your master-franchisees? |
Speakers
Martin Le Péchon Avocat à la Cour I CLP Avocats I Author of Guide Pratique de la Franchise et des Réseaux Commerciaux (DUNOD) I Expert FFF
LaurentDubernais Chairman I Synergee I FFF Expert
