The publisher's aim is to improve the clarity of its offering, and develop its reputation and positioning in its two core markets of "Retail" and "Local Authorities".
AGT unveils its new brand strategy based on the renaming of its products. This change is part of a move to refocus the company's offering on its core business - analysis and management - and on the functional expertise acquired from its numerous references in the retail and public sector.
" Webservice " becomes " AGT RETAIL ", the fruit of expertise acquired in the field of distribution network management, and " IG4 Collectivités" becomes " AGT COLLECTIVITES ", the editor having drawn on its experience in resource management and analysis for road maintenance. As a result, customers and prospects now have a clearer understanding of the range of products and services on offer, and can more easily make the connection between the solutions, the business intelligence publisher and the area of functional expertise covered.
Laurent Dubernais, CEO of AGT explains, "The old product names dated back to their creation, and it was important to develop them in line with our business expertise. Thanks to this evolution, we are now in a position to communicate more effectively with our sales targets". He adds: "We want to go even further, and for each of our two solutions, RETAIL and COLLECTIVITES, we're going to develop verticalized solutions by domain".
For the past 15 years, AGT has been assisting major sales networks, whether franchised, cooperative or integrated, by offering a complete range of performance management tools: financial analysis, financial reporting, budget monitoring and activity analysis, operated by specialists in data centralization, consolidation and decision support. With some 6,000 sales outlets equipped, the publisher confirms its position as French leader in the SAAS-based business intelligence market, with 60% growth in orders in 2010.
AGT COLLECTIVITE is used on a daily basis by 14 local authorities. The solution meets a major challenge: optimizing road maintenance costs, resource management and investments.
