In Mot d'expert

People often forget about franchising when they set up a business. Franchising is an excellent way to launch a business. It's one of the most popular forms of contractual cooperation in the world.

What is a franchise? It's a contract under which the franchisor grants the franchisee the right to use its trade names, brands and licenses, in exchange for a percentage royalty.

Feu vert, McDonald's, Nocibe, Culture velo, Franprix... Franchises are available in all business sectors. Here are 4 advantages that will convince you to become a franchisee.

Franchising is an option for everyone

You can choose to become a franchisee regardless of the legal status you have chosen for your project. Franchising is possible in two ways: by creating a SASU for yourself, and by creating a SARL if you want to set up a joint venture.

Franchising is a way to become famous and exclusive around you.

You can take advantage of the franchisor's reputation and good name by choosing a franchise agreement. You'll be launching your business under a name that's already familiar to consumers. So you're sure to have a clientele that will be reassured by a name that's already familiar.

While branding may not be the most important aspect of a business at the outset, it is crucial to its development. A franchise is already built and available to you. The franchisor generally covers the advertising costs of his franchisees. This enables the franchisor to strengthen his communication and improve his relationship with prospective customers.

A franchise pays great attention to its location in order to develop its network. You're guaranteed exclusivity, and you won't have to compete with other franchisees in your network.

Franchises are autonomous but not exclusive!

The main advantage of franchising is that it provides support. It's not easy to embark on an entrepreneurial adventure. Entrepreneurs are often afraid of failing. A franchise gives you the assurance that you won't be alone, and that your network will support you.

Franchise networks support you in your search for suitable premises to launch your business. These must be adaptable to the franchisor's requirements. The financing plan also includes assistance. Training sessions are also frequently organized, enabling knowledge to be passed on.

The support we provide is more than just start-up assistance. It's also ongoing. A hotline, IT support and regular visits are all part of the annual agreements.

Every effort is made to integrate franchisees as smoothly as possible into the network, and to give them all the skills and tools they need to ensure their success.

Franchising is a proven magic trick!

A franchise is a business model that works. The concept has been tested and proven to be profitable. This eliminates a concern for franchisees. This proven model requires that you fully understand the company's policies, know-how and development methods.

The franchisor already takes care of everything when it comes to organizing your business and sales space. You can follow the guidelines, and there are already processes in place.

Are you convinced by franchising? You should go for it!

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