In Mot d'expert

The French retail sector witnessed a radical transformation in 2022. After a decade of stability, the rankings of the leading retailers have been turned upside down. Here's an overview of the major changes and trends that marked this year.

A new leader on the podium

For the first time in ten years, the ranking of retail chains has seen a major change. U supermarkets have dethroned Carrefour Hyper, recording staggering growth of 1.7 billion euros in just one year. This meteoric rise is all the more significant in that it symbolizes the triumph of an independent cooperative over an integrated giant. Inflation, which took off in the spring of 2022, was a key factor in this growth.

Fast-growing brands

The year 2022 was marked by sales growth or stability for 76 banners, compared with 86 in 2021 and just 47 in 2020. Notable performances include:

  • Galeries Lafayette saw its sales jump by 28%, mainly thanks to the influx of tourists.
  • Zara posted impressive growth of almost 30%, despite a reduction in its store network.
  • Sport 2000 stood out in the sports sector with a 23% increase in sales.

Sectors in difficulty

However, not everyone benefited from inflation. Stagnating purchasing power in 2022 led to a drop in non-food spending. The household goods and DIY sectors were particularly hard hit. In addition, e-commerce recorded a 7% decline, although Amazon saw its sales increase by 16.6%.

Fashion Renaissance

The fashion industry, which has been in decline for the past twenty years, returned to growth in 2022 with a 3.9% increase. Flagship brands such as Primark, Zara and H&M all posted double-digit growth. Department stores also benefited from this momentum, thanks in particular to the return of tourists.

An uncertain future

Despite these positive developments, the horizon is fraught with uncertainty. A major source of concern is the decline in food consumption, which has fallen by 4.6% in 2022, a phenomenon not seen since the 1960s.

The year 2022 has reshaped the French retail landscape. While some retailers have come out on top, others have faced major challenges. The future is uncertain, but one thing is clear: the retail sector is constantly evolving.

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