Franchise Expo Paris 2018 – Interview Laurent Dubernais

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Franchise network management and animation

Franchising brings together several independent, autonomous entrepreneurs who share common values, know-how, knowledge and objectives for development and success. Synergee offers management software and a platform of services to animate and manage franchises offering: productivity gains, better quality of support, anticipation of problems, better quality of information, increased attractiveness of the franchise, sharing of information, rapid implementation...

Some franchisees find it difficult to find their way around their outlets on their own. Synergee accompanies them, measures their performance, compares it with that of other franchisees and deciphers the levers for improving performance...

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International success

Synergee supports the development of over 220 brands worldwide. Synergee's real estate and franchise management solution manages 45,000 points of sale on a daily basis. Present in France and Canada, as well as in Spain and Germany, Laurent Dubernais believes that to set up successfully in another country, you need to listen to and understand the culture, the way of doing business, the mechanisms of the trade... A North American franchisor, for example, is more invested in the success of his franchisee, and will follow him more closely and provide him with more extensive services than a French franchisor.

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