The Lézard Créatif network is launching a new financial support scheme for prospective franchisees.
To best support its customers new franchisees in the project launch phase, but also in the securing phase, the franchise Lézard Créatif has just created two subsidiaries. The purpose of the first is to enable the company to become the owner of the business premises used by its franchiseesto protect them from the constraints associated with the commercial lease. The aim of the second is to finance the works and furniture, with the possibility of financing tangible fixed assets.
Thanks to these financial packages, the chain intends to attract new franchisees and enable them to find larger locations, by rolling out the concept over 200 m², where all creative arts enthusiasts can enjoy professionally supervised workshops in the same location, and have access to a boutique offering products and materials selected from leading national brands. Based on this business model, another new franchisee, Madame Deblaere, will open her first 200 m² Lézard Créatif boutique-atelier in Valence in March 2016.
The brand is also pursuing its sponsorship policy. For two years now, Lézard Créatif has been supporting Rupella Basket 17, La Rochelle's historic basketball club. Close to the management team, Mickaël Rousseau, the network's founder, was keen to support the club's project, in particular the coaching of children and teenagers. Lézard Créatif accompanies teams from 7 to 13 years old on all warm-up shirts and follows the various matches with passion. The franchisor also sponsors the Squales de l'Atlantique Basket Pays Rochelais, the women's National 2 basketball team.
Lézard Créatif has over 20 outlets in mainland France and the French overseas departments and territories, and numerous projects are underway. Mickaël Rousseau is aiming for an average of 6 to 10 openings a year by the end of 2020, with a target of 50 outlets in all.
Article published on October 25, 2015 by Philippe Beaulieu of Franchise Magazine
