Published on the site: http://www.commerce-associe.fr/article/orpi-dit-%C2%AB-encore-merci-%C2%BB?theme=public
The first Performance Trophies of the Fédération du Commerce Associé, held last night, honored ORPI in the " Consumer Communication " category. This is the fourth award received by the "ORPI says: real estate solutions" campaign, which is available on TV, radio, billboards, and the web, and whose second wave has just ended.
A successful campaign
Launched for the first time this year, the FCA performance trophies recognize the work of associated trade networks in several areas: consumer communication, cross-channel policy, point-of-sale concept, economic performance and CSR (Corporate Social Responsibility).
The Consumer Communication Trophy rewarded a marketing communication operation aimed at the general public that provides originality, relevance and effectiveness.
" It is a great source of pride for the ORPI network that the campaign has been recognized with this trophy. With this advertising saga, launched in March 2014 and continued in September with six new spots, our goal was to create a breakthrough and thus attract the attention of viewers. We are delighted to see that our approach has also been appreciated and recognized by associated trade professionals, " comments Bernard Cadeau, President of the ORPI network.
A new tone for real estate
Conceived by the Les Gaulois agency, the campaign cultivates an offbeat and slightly provocative humor, which breaks with the codes of use in real estate communication.
Furthermore, the campaign stands out on television: understated, visually reduced to the simplest, it stands out and creates surprise. ORPI also stands out for its positioning that looks beyond real estate issues: the network speaks not only as a housing expert, but also as a companion for key moments in the lives of its clients, providing each with personalized real estate solutions.