A customer relationship management (CRM) system is an invaluable asset for franchise development. It's sometimes difficult to follow up franchise applications because of a lack of support or contact. A CRM simplifies the task by keeping you in touch with prospective franchisees. In this article, we'll look at how optimizing application management can lead to successful development and effective animation.
What is the RCMP?
Customer Relationship Management (CRM), also known as Customer Relationship Management (CRM), is a software or online tool that tracks all interactions between your network, franchise applicants and franchisees. This data can be organized and collected in any format, enabling you to track the progress of candidates and make informed decisions for the development of your network. With a CRM in place, teams work in perfect synchronization.
A CRM enables your franchise to consolidate candidate data.
A CRM centralizes all prospect information: contact details, interaction history and documents - so that all essential information on potential candidates is accessible in one place. What's more, CRM gives development teams easy access to the same data from any device, at any time.
Your network information can be updated automatically or manually, in collaboration with all the players involved. Save time! Your CRM database stores all leads, whatever their source.
Simplify and automate your recruitment process with CRM-based applicant tracking.
To successfully integrate CRM into your recruitment process, it's essential to evaluate each stage and ask questions. How does a candidate get from contact to store opening? What is the purpose of each step, and why do we need it? Is there another way of working that would enable more candidates to become franchisees more quickly?
Make the candidate journey smoother for everyone by standardizing and streamlining it. Then incorporate these steps into your CRM software, so that all required actions can be clearly defined and documented within one management tool. Now your development team knows exactly what needs to be done, when and for whom.
Automate certain processes with your CRM
Without a CRM, you run the risk of overlooking certain steps. Imagine candidates waiting patiently for documents - which can take two, three or even a week to sign. Without support during this period, recruitment efforts would come to a complete halt.
CRM solutions automate the sending of documents, the opening of an account and the scheduling of an immersion day. Once the candidate has completed an action that closes one stage of the pipeline, the CRM solution automatically moves them on to the next without you having to intervene - saving you time!
Maintain human contact with customer relationship management software
Automating a process generally removes the human element that should remain. However, automation allows you to focus on the aspects that require the most human involvement, such as relationships and exchanges.
A CRM tool enables teams to concentrate on what matters most: conversing with prospective franchisees. You can start the exchange by filling in a form on their recruitment site; an automatic contact will be created in your database, enabling you to send an initial message and arrange appointments via the channels to which you have access. Finally, take the time to talk directly with each candidate!
Recruiting franchise candidates is all well and good, but what about afterwards?
The benefits of a CRM don't stop when a new establishment opens - they've only just begun. With a CRM dedicated to franchising, you can effectively manage and animate the network.
Centralization is the main advantage of having a CRM within your company, especially for franchises. It may seem counter-intuitive to assume that all franchisees will receive the same message simultaneously, but with a CRM you can ensure that everything is sent to those you care most about - orders, animations, reports - effectively and efficiently.
The franchise makes it easy to track rates and statistics.
For a network to be successful, it is essential to monitor its performance indicators. Franchisees can identify areas for improvement and compare them with their objectives. A CRM that provides statistics on demand will enable you to maximize your potential.
Conversion rates, contract signing costs and data on every stage of franchisee recruitment can be monitored at any time. You now have reliable benchmarks for optimizing your network over a 12-month period.
What are the effects of integrating CRM into franchise management?
First and foremost, CRM saves time. Franchise on Cloud enables franchise networks to save an average of 17% time when signing contracts, while reducing the cost per signature by 19%. Conversion rates have also risen by 26%! Everything is under control in real time for optimum optimization.
The center of your network should be the gathering place for prospective franchisees. Your franchise must ensure that these people feel supported, confident and accompanied, so that they have the best chance of success.
CRM is the ideal solution for this: collect, organize and analyze candidate information so that they feel valued until you make a final decision.
