Published on July 22, 2014 by Vincent Pompougnac of Franchise Magazine
Specialized retail activity declined in June by 1.9% on a comparable basis, according to Procos' monthly panel. However, the first half of 2014 ended with growth of 1%.
"June 2014 was very summery, with high temperatures that ranked it as the fifth hottest June in a century," notes the Procos federation (260 franchise, cooperative, and branch brands) in its monthly panel survey (50 brands surveyed on their performance in 50 reference centers located in 15 metropolitan areas).
These weather conditions affected sales in June, "in very different ways depending on the sector," according to the federation: "favorably in ready-to-wear clothing and very unfavorably in gardening."
-1.9% in June, +1% for the first half
Over the period, specialized retail activity declined, ending the month at -1.9%, on a like-for-like basis. All formats were affected, according to Procos: from city-center stores (-6.6%), through city-center mall stores (-1.4%), to medium-sized out-of-town stores (-1.3%). Only out-of-town shopping mall stores showed a slightly positive trend (+0.2%).
Both personal goods and sports are progressing, while footwear, hygiene-beauty-health, culture and catering are in negative territory. The latter sector suffered in particular from the World Cup effect, explains Procos.
After an encouraging first quarter, marked by slight growth (up 1.8%), followed by a decline in April (down 1.2%) and an upturn in May (up 3.9%), the specialized retail sector ended the first half of 2014 with "modest growth" of 1%, the federation concludes. It should be noted that growth was negative (-0.9%) in 2013 and 2012.
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