Schmidt, France's leading kitchen designer with 285 outlets in France and 164 abroad, has unveiled its new visual identity.
One year after celebrating its first quarter-century of existence, Schmidt gives itself a second wind with a new visual identity. The brand has redesigned its logo, store fronts and communications. The aim: to modernize its image and consolidate its leadership in the equipped kitchen competitive.
The new logo Schmidt " plays the card of sobriety and dynamism". The new fronts emphasize the kitchen specialist's high-end positioning, with a "contemporary and graphic" line, and anthracite grey and red tones. Blog, social networks and television will also be used to convey the brand's commercial message.
To date, the Schmidt store in Epagny, Haute-Savoie, has already been revamped, and "40 stores are in the process of being revamped", announces the network head. In all, Schmidt has 285 concession stores nationwide and 164 export outlets, making it the largest French chain in the fitted kitchen sector.
Source: Olivia Leroux, Franchise Magazine, April 10, 2015
http://www.franchise-magazine.com/actualite/breves/schmidt-modernise-son-image-9051.html
